About Us

The Inception

Shahil Shah & Shrutti Dodia Shah co-founded Rooh Wellness & Rooh E-commerce back in April 2014, with the sole focus of bridging the gap between brands & (online) consumers. Rooh E-commerce handles marketing and distribution division for various Domestic & International brands across Beauty, Personal care, Wellness, Kids, Home decor, Jewelry to name a few categories. Rooh also is a private label & homegrown brand of Home Decor & Jewelry products.

The Dream

Our primary vision is to add wellness and colorful vibrance in people’s life contributing to their moment of Joy. We have 3 strong fundamentals of our business.

i. Increase employment especially at the lower strata of the society

ii. Share our profits, time & resources with various NGO’s working towards noble causes of helping humans and conserving our mother planet.

iii. Encourage our nations “Make in India” campaign. 

Who we are today

 A design led lifestyle brand with vibrant collections for Beauty, Wellness and Décor with an effort make life wonderful.

Make In India

To put things into prospective; at Rooh Dream Catchers we have employed over 10 part time / full time karigars (craftsmen) in short span of 12 months. They are majorly working out of home women / men with no jobs who are unskilled and from very poor background. We empower them the skill to hand weave and the knowledge to be self-sufficient. Rooh then sells these handcrafted piece of art, therby sharing a section of the profits churned from sales of this brand and other verticals of Rooh to NGO’s.